Position Overview
We are seeking a General Manager to lead and oversee all facets of Muse Vineyards'
operations, including vineyard and winery production, tasting room, downtown wine store
wine club, events, marketing, sales, and finances. The General Manager is a full-time, on-site
leadership role responsible for the success of day-to-day operations and long-term strategic
direction. The GM will supervise key team members including the Operations Manager
(wine club, retail systems, compliance), Events & Marketing Manager (social media, email,
events), Vineyard Crew Chief, Winemaker, Tasting Room Manager, Store Manager and part-
time Accountant.
This role reports directly to the owners (a woman-owned business with husband-wife
partners) and plays a central role in achieving Muse's goals for growth, brand strength, and
exceptional customer experiences.
Key Responsibilities
- Lead and manage day-to-day operations across vineyard, winery, tasting room, events, and
DTC sales.
- Supervise department heads and foster collaboration across all business units.
- Oversee financial operations, budgeting, and reporting with support from the accountant,
and business analytics consultant.
- Guide strategic planning, business development, and marketing initiatives.
- Ensure compliance with state and federal regulations, including USDA federal grants.
- Champion customer experience and brand consistency across all guest-facing channels.
- Represent the brand at industry events, regional meetings, and with trade partners.
