Virtual Marketing Series

The VWA Marketing Committee serves as a resource to support and empower Virginia wineries in their marketing efforts by providing trainings, sharing best practices, and facilitating access to helpful tools and insights. Acting as a liaison between our member wineries and the Virginia Wine Board Marketing Office, we work to ensure alignment between winery needs and statewide marketing strategies. Our goal is to strengthen the visibility, voice, and success of the Virginia wine industry through collaboration and communication. With this mission in mind, we are introducing a virtual marketing series with specific focuses on different areas of marketing to help with strengthening your message and brand.

VWA Marketing Webinar Series

Missed a session? No problem! VWA members can access recordings and presentation materials from our Marketing Webinar Series at any time.

View or Download All Session Recordings Below
Click HERE to access the complete library of webinar recordings.

April 15, 2026 | Email Marketing That Converts

Your email list is one of your most valuable owned assets—if you use it strategically. This session covers segmentation, compelling subject lines, and sales-driven content that increases opens, clicks, and wine club signups. Discover how to transform email from a newsletter into a revenue engine.

May 27, 2026 | Tell Your Story: Crafting a Brand That Resonates

In a crowded market, your story is your strongest differentiator. This seminar explores how to clarify your winery’s voice, heritage, and personality to create emotional connections that turn first-time visitors into lifelong advocates. Walk away with a clearer path to a brand narrative you can use across every marketing channel.

  • Click HERE to View Recording

June 3, 2026 | Influencer Marketing for Wineries: How It Works & How to Make It Work for You

Influencer marketing can be a powerful driver of awareness and direct sales when approached strategically. In this session, you’ll hear directly from a working influencer on how partnerships function behind the scenes, what makes collaborations successful, and how wineries can structure relationships for mutual benefit. Learn how to evaluate fit, set clear expectations, and turn creator partnerships into measurable business results.

June 24, 2026, 10:00 AM | Organic vs. Paid Social Media: Finding the Right Balance

Organic and paid social media require two very different strategies, yet both play an important role in winery marketing. In this session, we’ll break down how each function, when to use them, and how to develop a clear strategy for both. Learn how to align content, budget, and objectives to maximize overall impact and return on investment.

Rescheduled (TBD) 10:00 AM | Wine Club Best Practices: Retention, Growth & Loyalty

A thriving wine club is the backbone of consistent revenue. Explore proven strategies for acquisition, member experience, retention, and upselling that build long-term loyalty. We’ll also discuss communication cadence and exclusive experiences that keep members engaged year-round.

  • Registration available soon!

August 26, 2026 | Distributor Sales Strategy: Positioning Your Brand for Success

Distribution requires more than great wine—it requires strategy. This session will focus on sell sheets, brand positioning, market support, and how marketing can better align with your distribution goals.

September 17, 2026 | Experiential Marketing: Turning Guests into Brand Ambassadors

Memorable experiences drive word-of-mouth and repeat visits. From immersive tastings to signature events, we’ll explore how to design share-worthy moments that build community and deepen brand affinity.

October 21, 2026 | E-Commerce Sales Strategies: Converting Online Visitors into Buyers

Your website should function as a 24/7 tasting room. Learn how to optimize product pages, simplify checkout, leverage retargeting, and use email and social media to drive online sales. We’ll cover practical tactics to increase average order value and repeat purchases.

November 18, 2026 | Website Do’s & Don’ts: ADA, Technology & Content That Converts

Your website is often your first impression—and it must be accessible, functional, and persuasive. This session will explore ADA compliance considerations, platform performance, user experience, and content best practices that support sales and SEO. An industry expert will guide this discussion on building winery websites that are both compliant and conversion-driven.