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Virginia Wineries Association Newsletter
www.vawine.org  
November 2010
Association Offices:
701 E. Franklin Street, Suite 809 
Richmond, VA 23219
 
804-592-3196 Phone
804-644-8762 Fax
 
Table of Contents
The Compliance Corner
Our Sponsors
Wine America
Save the date 

Mark your Calendar

Dec 27-Jan 1-
  Governor's Cup Red Submittals
Feb. 1 -
  Wine Bag Orders Due

Feb. 25 -
  VWA Membership Mtg

Feb 25-27 -
  VA Wine Expo
March 29-April 1 -

  Wineries Unlimited

Visit our Calender of Events for a full listing for the year.
Virginia Green

As I mentioned in the meeting yesterday, Virginia Green is a joint Tourism and Department of Environmental Quality program to attract "Green" tourists.  Attached is the draft application for wineries.  Some of our wineries are already participating in the program using the Attractions application.  Please look at this and see if there is anything which should be or should not be included.  Any general comments you wish to provide would be welcome.  I need responses by November 24. 

Thanks for your input.
Ann Heidig
News from the Commission

Attached is the final report presented to the Tourism Sub-committee of the Commission on Economic Development and Job Creation Commission.  The Governor is currently deciding on how to put forward the recommendations of the Commission.  The final report of the commission can be viewed here.

Volunteer Now!
Send us a quick email and volunteer to serve on a committee within the association. You can serve on the Membership Committee, Finance and Audit Committee, Nominating Committee, Quality Assurance Steering Committee, the Legislative Committee and the Events Committee. Email us today at info@vawine.org.
Berry Hill Irrigation
www.vawine.org
Dues Invoices

Dues invoices are coming soon. Make sure you review all of our valuable Preferred Partner Programs on our website and see how Membership doesn't cost, it PAYS!

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VWA's Annual Meeting

The Virginia Wineries Association held its annual meeting on November 15, 2010 at Prince Michel in Leon, VA.  The members heard from several speakers on industry news and happenings. 


MaryBeth Williams of Williams Compliance and Consulting Group spoke on taxes for more information on her segment of the program see her article below. Next, Ken Shaver of the VA employment Commission spoke on alternative labor sources. Then we held the VWA Annual Meeting, where the President's Report was given and our new board members were elected.


Bruce Zoecklein, Professor Emeritus from Virginia Tech indicated that he will continue his relationship with Virginia Tech and retirement will not slow him down.  He will continue his research and work with the extension program.  He will be holding industry sessions at Wineries Unlimited and conducting an online certificate program. 


Dr. Tony Wolf, viticulturalist from Virginia Tech spoke about the restructuring of the extension program, as well as staffing changes.  He also spoke about the objectives of the specialty crop initiatives for grapes; which included achieving vine balance, grape valuation in diverse climates, research in wine marketing, and deliverables. 


Annette Boyd from the Wine Marketing Board spoke about common goals and moving the industry forward.  The Wine Board sponsored many industry programs this year, including the Friday night trade event at the Virginia Wine Expo, the Drink Local Wine Conference, The Virginia Wine Twitter Taste-Off, The First Lady FLITE tours, and the Circle of Wine Writers tour. 


We also heard from Randy Phillips and Jim Corcoran on the changes at the VWDC.  A new platform is being launched at the end of the month, and Pocket Advantage will no longer be in use.  The changes will offer improved technology beneficial to all wineries. 

 

The feedback from the event has been great. Make sure you plan to attend next year's annual meeting on November 14th, 2011. You won't want to miss it!

big red tax The Compliance Corner
By Mary Beth Williams

The Taxman Cometh

...but maybe he knocks a little softer now.  You can't write off the value of land in a purchase price, but Section 197 of the Internal Revenue Code allows a 15-year amortization of goodwill and other intangibles such as trade names.  The IRS has always taken the position that an American Viticultural Area ("AVA") designation was part of the value of the land, and therefore couldn't be part of the amortized assets allowed under §197.   Last week, the IRS issued a Chief Counsel Memorandum specifically stating that for purposes of §197, an AVA designation is a right granted by a government unit and is not an interest in land, so it can be amortized over 15 years. In layman's terms, on your income taxes, you can't write off the value of the land, but you can write off the part of the price you paid for your vineyard which can be attributed to an increased value of being located in an AVA.

 

So, how much is that designation worth?  That depends on how recognized your AVA is.  The more recognizable the AVA is, the higher the value, and the more you can write off.  It makes sense to start thinking of not only your winery's reputation, but also the reputation of the other wineries in your AVA.  Better reputations in your AVA mean more value to that designation.

 

How do you take advantage of this change?  Talk to your accountant and make sure he or she knows about this memorandum.  Any vineyard owner that purchased their property, or a portion of their property, after August 10, 1993 (the date Congress approved §197), can apply for a change in accounting methods to be able to deduct the cumulative amortization allowed for their AVA designation.

 

So, if your vineyard isn't located inside an AVA, are you out in the cold?  Not necessarily.  You can apply to TTB to have your area designated as an AVA.  There are qualifications to have a new AVA designated, such as common geographic features, name recognition of the area, and specific boundaries, which we discussed in more detail at the VWA Annual Meeting on November 15th.  You can start talking to the neighboring vineyards to drum up support for the creation of an AVA in your area.  It was nice seeing you at Prince Michel on November 15th!

  

Mary Beth Williams is the President of Williams Compliance, a compliance services provider based in Hanover County, Virginia.  For more information, contact Mary Beth at Marybeth@williamscompliance.com or (804) 445-2924.

Williams Compliance

Many Thanks to Sponsors of the Annual Meeting!

Platinum Sponsors

 GHT Insurance Agency, Inc.

 

Gold Sponsors                                                        Silver Sponsors

Williams Compliance & Consulting Group                                     Narmada Winery

Barrel Oak Winery                                                                              King Family Vineyard

Farm Family Insurance Company                                                    William R. Hill Company

Berry Hill Irrigation, Inc.


FROM WineAmerica:
Capitol

Per Wine America the TTB is seeking public comment on two separate Advanced Notices of Proposed Rulemaking (ANPR) that were announced last week.  The public comment periods are open until January 3, 2011.


Multi-State Appellations for Foreign Countries

 

The Australian Wine and Brandy Corporation has Petitioned the TTB to allow for multi-state appellations for the foreign equivalents of US states.  Like wine labels that are labeled with multi-state appellations, the product must come from 100% of the areas listed on the label and the percentage of wine from each region (state) must be listed on the label.  The percentage of the wine from each state must equal 100%.  The ANPR states that the labels submitted must comply with the laws of the country of origin. 


Use of Wine Making Terms

 

The second ANPR from TTB is requesting public comment on the use of specific wine making terms used in labeling and advertisement of wine to explain growing and bottling conditions.  The terms in question include: as "estate," "estates" or "estate bottled," as well as "proprietor grown," "vintner grown," "vineyard," "orchard," "farm," "ranch," "proprietors blend," "old vine," "barrel fermented," "old clone," "reserve," "select harvest," "bottle aged," and "barrel select". 

 

These are all common terms that are used on wine labels.  The TTB would like guidance from the industry to clarify what these terms mean when used on a wine label.

 

For more information on both of these ANPRs and how to submit comments please visit the TTB website at www.ttb.gov or contact Michael Kaiser of WineAmerica at mkaiser@wineamerica.org